Glossary

Sequence

The ordered set of touches a contact receives, with waits and conditions between them.

The word is overloaded. It can mean the definition (the graph you author) or the instance (one contact's run through it). Tools that conflate the two end up with two places to edit the same thing and no way to answer where a given contact is.

Good sequences change channel rather than repeat themselves. A fourth email saying just bumping this is a worse use of a touch than a first message somewhere else.

What GTM does about it

A template is the definition, one per campaign. A sequence is one contact's run through it, which is rows the runtime wrote rather than a second copy of the graph.

Where this lives in the product

Sequences Templates

More vocabulary

All terms

Ideal customer profile (ICP)Intent data Buying signal Trigger event Lead scoring Waterfall enrichment Email verification Data provenance Data retention Suppression list Opt-out CAN-SPAM GDPR Legitimate interest Controller vs processor Deliverability SPF, DKIM and DMARC Domain warmup

The glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.

Everything above, running on your list

Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.

Talk to sales See pricing

Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.