Guides

Playbooks you could run on Monday, with any tool

Every one of these is written to be useful to a reader who never buys anything. A guide that only works if you have our product is an advertisement with a table of contents.

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If you have never run outbound

Operations · 9 minYour first outbound motion, in one afternoonA complete first motion. ICP, keywords, sending domain, sequence and the two numbers to watch. Set up in about four hours and honest about what week one will look like.Sourcing · 7 minHow to write an ICP that a database can actually answerWhy most ICPs return nothing or everything, and the specific rewrite that turns a paragraph into a filter with a real count behind it.

Sourcing

Finding the right people

Intermediate · 8 minWhich intent signals are worth acting onA ranked list of buying signals by how well they predict a reply, and how to act on each without sounding like you have been watching.

Copy

Writing something worth answering

Intermediate · 8 minCold email that gets replies, without the tricksThe structural things that move reply rate. Relevance, brevity, a single ask, and the tactics that used to work and now actively hurt.Intermediate · 7 minDesigning a sequence that changes roomsTouch count, intervals, channel switching, and the stop conditions most sequences are missing.

Deliverability

Landing in the inbox

Intermediate · 10 minThe deliverability checklist, in the order that mattersAuthentication, domain strategy, warmup, volume and list hygiene. Ranked by how much each one actually moves inbox placement.Intermediate · 6 minSending domains, senders and why the distinction mattersWhat a sending domain actually is, why a sender is the unit reputation attaches to, and how many of each you need for a given daily target.Advanced · 6 minLinkedIn limits, and whose account pays for exceeding themThe real ceilings on connection requests, messages and searches, why they are not documented, and how to run volume without losing the account.

Compliance

Staying on the right side of it

Advanced · 9 minOutbound compliance without a legal teamWhat CAN-SPAM actually requires, where GDPR changes the answer, and the five mechanisms that make compliance a property of the system rather than a policy nobody reads.

Operations

Running it week to week

Advanced · 8 minRunning outbound for ten clients without mixing them upWorkspace isolation, sender assignment, per-client review, and the economics that decide whether client eleven is profitable.

Or skip the reading and let it run

Every practice in these guides is a default in the product: the ramp, the stop conditions, the provenance, the suppression scopes.

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