For marketing
Demand generation that ends in a calendar invite
You already know what people are reading. What you do not have is a way to turn a person engaging your topic on Monday into a relevant message on Tuesday, written from what they engaged with rather than from the segment they landed in.
- 15 min
- Signal sweep cadence
- ~120
- Candidates per signal, per sweep
- 72 h
- Window in which a match counts as warm
What actually goes wrong
Three ways this fails, and none of them is the software
Attribution stops where the conversation starts
You can prove somebody read the thing. You cannot prove it became a meeting, because the handoff is a CSV.
Nurture is a schedule, not a response
Sending week three of a drip to somebody who just did something interesting is worse than sending nothing.
Webinar follow-up is a fire drill
The list is hot for about four days and the copy takes three of them.
What answers it
Mechanisms, not reassurance
Each of these is a thing the product does, linked to the page that describes how.
Keywords are first-class and monitored continuously
A match raises the contact's heat and treats them as warm; the outreach writes from that evidence rather than from a template.
Goal moves to the campaign
A webinar has a date. Book a call and get them to the webinar are different motions over the same copy, measured against different definitions of success.
Post engagement returns the audience, not the author
One reactions call on a matching post returns dozens of identities, each with evidence of what they responded to and when.
A week, from the outside
Nobody logs in. It still runs.
- Set the keywords that describe your category, not your product.
- Signals fire on posts, news and hiring; engagers become candidates.
- The gate keeps the in-ICP ones; the rest are logged, not imported.
- Campaign goal set to the thing you actually want. A registration, a call, a reply.
- Insights keys the funnel to that goal rather than to a generic one.
This week you reached 214 new contacts and received 9 new responses across 3 active campaigns.
Now
In queue now
38
·
Active sequences
412
Sent today
Emails
127
·
Connection requests
18
·
LinkedIn messages
24
Active campaigns
42 sequences running, 10 new this week across 3 senders.
18 sequences running, 6 new this week across 2 senders.
9 sequences running, 4 held for review.
Start with onboarding
Usage funding
From $250/monthOne-time onboarding is $2,000 or $5,000. Your monthly funding becomes credits, and unused purchased credits roll over.
- Monthly minimum
- $250, fully converted into credits
- Data credit
- $0.01
- Action credit
- $0.0025
- Unused purchased credits
- Roll over
Other ways in
See allBuilt for marketing, with access by waitlist
Describe the company, confirm the keywords, connect a channel. There is one preview and then automatic sending in Autopilot, with approval available in Supervised mode.
Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.