Brand
The mark is an aperture, and it means something
A ring broken on its right side, a locked centre, and a vector escaping through the gap. The ring and the centre read as an aperture. Targeting, the ICP, and the vector leaving the enclosure is the outbound motion. Three elements only, so it survives at sixteen pixels.
Lockup on light
Lockup on ink
Mark alone
Do
- Use the lockup at its own proportions. Scale it, do not redraw it.
- Give it clear space equal to the height of the mark on every side.
- Use ink on light and white on ink. Nothing in between.
- Call the product GTM and the company TryGTM.
Do not
- Rotate the mark, close the ring, or move the vector.
- Recolour the lockup into a gradient. The 3D renders are illustration, not the mark.
- Set the wordmark in another face, or in title case.
- Put the mark on a photograph or a busy fill.
Colour
Six hues, and the ink does the work
Ink
#202020
Every heading, every primary button
Violet
#6647F0
The accent. One chromatic moment per screen
Blue
#0091FF
Links, and the second half of the spectrum
Magenta
#FF02F0
The far end of the spectrum
Orange
#FC6D2D
Intent, heat, urgency
Green
#078D3B
Verified, allowed, delivered
Box
#F8F9FA
The one grey fill
Line
#E8E8E8
Every hairline
The spectrum. Cyan into violet into magenta. Is one gradient used for the primary call to action, an underline and a glow. It is never the mark, and never body text.
Type
Four faces, each with a job
Display
Plus Jakarta Sans
Every heading. 700 weight, tight tracking.
Body
Inter
Everything you read at length.
Eyebrow
Sometype Mono
Small, uppercase, wide-tracked. The most recognisable thing here.
Annotation
Shantell Sans
Handwritten asides. Used once a page at most.
Illustration
Soft-matte 3D, on white, with a contact shadow
Every object is a single continuous sculpted form in the spectrum, lit by one softbox, sitting on seamless white. No scenes, no people, no depth of field.
Assets
Ask and we will send the pack the same day
SVG lockups, the mark in every orientation, the palette as tokens, and the fonts we are licensed to redistribute. We have not put a zip on a CDN yet, and pretending otherwise with a dead download button would be worse.
Everything above, running on your list
Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.
Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.