29 August 2026
Campaigns, templates and the sequence builder
The four objects an outbound motion is made of finally live in one place. A template is the step graph, a sequence is one contact's run through it, an audience is a list, and a campaign is audiences times one template times senders. Plus the goal, the entry rule, the priority and the review mode. The entry rule is the point: what happens when a lead gets high intent was hard-coded in three places and editable in none.