The product
Find people, pick the ready ones, write, send, book, and track it all. Most tools do one of these and leave the rest to you. Then you end up paying for four tools that do not talk to each other.
Find
Tell GTM who you sell to, in your own words or with filters. A lead search finds people in the United States who are researching your topic right now, and narrows them by state, city, job, company and more. It works for business buyers and for consumers.
- Where leads come from
- Lead searches, United States only
- Activity
- Researching a topic in the last 1 to 14 days
- Every lead has
- A personal email, a business email, a phone number and a LinkedIn URL
- Records
- Where, how and when every fact came in
Look before you spend
Building a search and looking through its leads is free. You only pay for a lead when you take it: into your contacts, into a file, or into a campaign.
Every lead is complete
Each lead comes with a personal email, a business email, a phone number and a LinkedIn URL. If one is missing, the lead is dropped and you are not charged.
The search is the fit
Your filters decide who fits. A lead already in your workspace is free to take again.
Have your own list? Bring it
Upload a spreadsheet, match the columns, and start a campaign with it. It is your list, so GTM does not second-guess it.
Qualify
Every lead from a search is someone researching your topic right now. Each one has an intent level of high, medium or low. GTM reaches the highest intent first, on the day it finds them.
- Intent level
- High, medium or low
- Order
- Highest intent first
- Search runs again
- Every day
- Follow-ups keep
- At least 30% of the day's sending
A fresh list every day
A campaign's search runs again every morning. It takes only as many new leads as it can reach that day, and they hear from you that day. Leftovers are not saved for later.
Follow-ups still go out
New leads never crowd out the people you already wrote to. When follow-ups are due, they keep at least 30% of the day's sending.
No spying on opens
GTM does not track who opens or clicks your emails. Opening an email alone never makes someone a lead.
Write
GTM writes each message as soon as a lead is ready. It uses what it knows about that person. Every message sounds like you, because one writer does all of it.
- Written
- As soon as a lead is ready
- Graded
- Every hour
- Rewritten
- Every 6 hours, only if needed
- Writing style
- You can change it and reset it
Some rules can never be turned off
No making things up. No pretending you have talked before. No skipping the safety check. You can still change how GTM writes, and reset it any time.
One part writes, another part grades
Every hour, GTM checks which steps get replies. A different part rewrites the steps that are not working, so you can always see what went wrong.
Build the steps your way
Put steps in order, pick email or LinkedIn for each one, and choose how long to wait in between. A ready-made set of steps comes built in.
Send
Add a web address for sending, copy a few settings into your domain, and add a sender. Connect LinkedIn once. GTM sends from your own accounts and starts slow to keep them safe.
- Where it sends
- Email and LinkedIn
- LinkedIn start
- 5, then 10, then 20 a day
- LinkedIn top speed
- About 20 to 25 invites a day
- Stop requests
- A reply that says stop ends outreach everywhere
A separate address for outreach
Outreach goes out from its own address, never your main one. That keeps your everyday email safe. GTM paces each address on its own.
LinkedIn starts slow
5 invites a day in week one, 10 a day until day 30, 20 a day until day 60, then your own limit. LinkedIn does not allow tools like this, and your account takes the risk, so slow is the default.
Warm-up is built in
Your addresses send small, real emails to each other to build a history. This cannot make Gmail or Outlook trust you, and we say so.
Nothing skips the safety check
A message cannot be sent without passing the safety check. If something breaks, the message stops. It never goes out by mistake.
Book
Email and LinkedIn replies land in one inbox. A reply stops the next steps for that person. If they ask to be left alone, GTM stops right away. Otherwise, it writes an answer while they are still interested.
- Inbox
- One, for email and LinkedIn
- Stop requests
- Honored before anything else
- Calendars
- Google Calendar, Calendly, Cal.com
- CRM
- HubSpot, Salesforce, Pipedrive, Attio, Zoho, GoHighLevel
Any reply stops the steps
When someone answers on email or LinkedIn, every step still waiting for them is canceled.
The answer is written fast
GTM reads the reply, writes an answer, and sends it through the same safety check. Each conversation has only one answer waiting at a time.
Booked calls go everywhere
The call lands on Google Calendar, Calendly or Cal.com. Your CRM gets a note, Slack gets a message, and your numbers update.
Run
See how many people GTM found, wrote to, heard back from and booked. See which campaigns worked and which step loses people. Every charge is tracked, and your own AI assistant can help run things.
- Background jobs
- 9, each with one task
- Checks for new activity
- Every minute
- Changes to messages
- Asked for in plain words
- API and AI assistant access
- Agency plan
We count calls, not emails
See your results for each step and each campaign, for any time period. Costs come from real supplier numbers, not guesses.
Hands-off, with you in charge
You check one preview at the start. Then every campaign sends on its own. You can read any message before it goes, edit it or stop it, and ask for changes in plain words. Every later message follows them.
Works with your AI assistant
Your assistant gets the same access you have, checked every time. It can never send a message to a prospect.
Integrations
When you connect a tool, GTM tests it right away. If it says Connected, it really works. Updates GTM sends out are signed, so your system knows they came from us.
Calendars
Where GTM books your calls.
Google Calendar
Calendly
Cal.com
Go High Level
CRM
GTM adds a note for every reply, stop request and booked call. If it fails, it tries again.
HubSpot
Salesforce
Pipedrive
Attio
Zoho CRM- Go High Level
Automation
Send the same updates to Slack, Zapier, or your own system.
Slack
Zapier- Webhooks
What runs when
Nine small jobs, each with one task.
Finding, lining up and sending are separate jobs on purpose. If a bad list gets in, you can catch it before any email goes out. Every job keeps a record of what it did, and you are never charged twice for the same thing.
| Job | Cadence | What it does |
|---|---|---|
| Checkup | Every 15 min | Cleans up stuck work and checks that everything is healthy |
| New leads | Daily, when sending opens | Runs each campaign's lead search and takes the leads it can reach today |
| Queue | Every minute | Adds new leads to the line and writes their messages |
| Sender | Every minute | Checks and sends messages. The only job that contacts people |
| Replies | Every minute | Brings in replies, stops steps, and updates your tools |
| Grading | Hourly | Checks which steps get replies and if leads can be reached |
| Rewriting | Every 6 hours | Rewrites steps that are not working. Skips when all is well |
| Account health | Every 6 hours | Checks each connected account and resets daily counts |
| Cleanup | Daily 03:30 | Deletes data that is past its keep-by date |
Make an account, tell GTM about your company, and say who you sell to. GTM starts finding people right away.
$297 a month, plus usage. Cancel anytime.