Which intent signals are worth acting on

A company hiring a data engineer has a data problem and a budget line for it, and the posting is a timestamp. It is also the only signal that reliably yields a real company domain, which makes everything downstream easier.

How to use it without being creepy: reference the function and the problem, not the specific requisition. Saw you are hiring three SDRs is fine. Saw your requisition 4471 posted Tuesday is not.

Somebody commenting on a post about the thing you solve has raised their hand in public. A message referencing what they said reads completely differently from a firmographic guess.

One reactions call on a matching post returns dozens of identities, each with evidence attached. It is the highest-yield sourcing action available.

Real but noisy. A funding round means budget, and it also means a hundred other vendors got the same alert on the same morning. Value is inversely proportional to how easy the signal is to buy.

New executives are the better version of this: a new VP has ninety days to change something and a mandate to do it.

Knowing a company runs a particular tool is a fit attribute, not a timing one. Third-party web-visit intent is usually account-level and probabilistic, which means you know somebody at a two-thousand-person company read something.

Neither is useless. Both are a tiebreak rather than a trigger.

A signal without a timestamp cannot decay, which means it stays warm forever, which means it is not a signal. If a source cannot tell you when, treat what it gives you as a filter and nothing more.