Glossary

Deliverability

Whether your mail reaches the inbox rather than the spam folder or nowhere at all.

Deliverability is reputation plus authentication plus content. Authentication (SPF, DKIM, DMARC) is table stakes and mechanical. Reputation is earned per sending domain and per IP, over time, from engagement. Content matters least and gets discussed most.

The single biggest structural decision is whether cold volume shares a domain with your transactional and corporate mail. It should not.

What GTM does about it

Cold volume runs on an attached sending subdomain, never your root domain, with an age-banded ramp enforced where the sender is picked. The one place that sends.

Where this lives in the product

Warmup & deliverability Sending domains & senders

More vocabulary

All terms

Ideal customer profile (ICP)Intent data Buying signal Trigger event Lead scoring Waterfall enrichment Email verification Data provenance Data retention Suppression list Opt-out CAN-SPAM GDPR Legitimate interest Controller vs processor SPF, DKIM and DMARC Domain warmup Bounce rate

The glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.

Everything above, running on your list

Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.

Talk to sales See pricing

Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.