Glossary

Trigger event

The specific thing that happened which makes today the right day to reach out.

A trigger is a buying signal you have decided to act on. The distinction matters operationally: signals are ambient, triggers have a rule attached. When this happens, do that.

A trigger without a rule is a dashboard. A rule without a trigger is a cadence.

What GTM does about it

The entry rule on a campaign is where the trigger becomes a decision you make per motion, rather than something hard-coded in three places and editable in none.

Where this lives in the product

Campaigns Intent signals

More vocabulary

All terms

Ideal customer profile (ICP)Intent data Buying signal Lead scoring Waterfall enrichment Email verification Data provenance Data retention Suppression list Opt-out CAN-SPAM GDPR Legitimate interest Controller vs processor Deliverability SPF, DKIM and DMARC Domain warmup Bounce rate

The glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.

Everything above, running on your list

Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.

Talk to sales See pricing

Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.