Glossary
Legitimate interest
The GDPR lawful basis most B2B outreach relies on, and the balancing test it requires.
Three parts: the interest must be legitimate, the processing must be necessary for it, and it must not be overridden by the individual's rights and freedoms. The third is where cold outreach usually gets argued.
The assessment has to be documented before the processing, not reconstructed after a complaint. Relevance of the message to the recipient's job is a material factor in the balance.
What GTM does about it
The pre-send gate computes a verdict per row from jurisdiction, entity type and lawful basis. Per row, because the answer depends on who the person is and where they are, not on which campaign they are in.
Where this lives in the product
See also
More vocabulary
All termsThe glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.
Everything above, running on your list
Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.
Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.