Glossary
Waterfall enrichment
Asking several data providers in sequence until one returns a result, to raise coverage above what any single vendor holds.
The order matters: cheapest-first optimises cost, best-first optimises accuracy, and most implementations compromise. Coverage gains are real. A good waterfall beats a single provider by a wide margin on hard-to-find contacts.
The cost is complexity and reconciliation. Every provider spells a company differently, and you end up owning a merge problem.
What GTM does about it
We deliberately run one corpus. A person it does not hold is not imported, rather than sent to a second provider for a second bill. The exception being high-intent leads, where a second source is worth it in a way it is not for a cold one.
Where this lives in the product
More vocabulary
All termsThe glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.
Everything above, running on your list
Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.
Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.