Glossary

GDPR

The EU regulation governing personal data, under which cold B2B outreach needs a lawful basis and a notice.

For outbound the load-bearing parts are Article 6 (lawful basis, usually legitimate interest for B2B), Article 14 (the notice you owe someone whose data you obtained from a third party) and the retention principle. Legitimate interest is available but it is a balancing test you have to be able to show your working on.

Member states differ. Some require prior consent for electronic marketing to individuals, and a sole trader can be an individual.

What GTM does about it

GTM serves the US today and says so rather than implying EU readiness. The controller-grade machinery is built. Provenance, retention, the gate, suppression, because it is cheap to keep and a rewrite to retrofit.

Where this lives in the product

The pre-send gate

More vocabulary

All terms

Ideal customer profile (ICP)Intent data Buying signal Trigger event Lead scoring Waterfall enrichment Email verification Data provenance Data retention Suppression list Opt-out CAN-SPAM Legitimate interest Controller vs processor Deliverability SPF, DKIM and DMARC Domain warmup Bounce rate

The glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.

Everything above, running on your list

Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.

Talk to sales See pricing

Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.