Glossary
Opt-out
A recipient telling you to stop, in any form, which you must honour.
An unsubscribe link is the easy case. The hard case is prose: somebody replying take me off this list, not interested, or please stop. Those carry the same legal weight and arrive as free text.
Anything that detects an opt-out with a language model has a failure mode where a missed nuance becomes a regulatory event. A keyword pass is dumber and safer, and should run first.
What GTM does about it
The keyword pass runs before classification, on every channel, without a model. A LinkedIn opt-out suppresses by profile URL when no email exists.
Where this lives in the product
See also
More vocabulary
All termsThe glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.
Everything above, running on your list
Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.
Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.