Glossary
Intent data
Observed behaviour suggesting a buyer is in market. Content consumed, roles hired for, topics engaged with.
Intent data splits into first-party (behaviour on your own properties), second-party (a publisher's audience) and third-party (aggregated web behaviour). Third-party intent is usually company-level and probabilistic: it tells you an account is researching a topic, not that a person is.
The failure mode is treating intent as a score you can buy rather than as evidence with a timestamp. Intent that is not dated is a guess dressed as a signal, because the whole value of it is recency.
What GTM does about it
Heat on a contact only ever moves on something observed: a reply, a keyword match in the last 72 hours, a reaction to a matching post, or fourteen days of silence pulling it back down. A reaction the vendor returns without a timestamp is dropped rather than dated today.
Where this lives in the product
See also
More vocabulary
All termsThe glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.
Everything above, running on your list
Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.
Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.