Glossary
Buying signal
A dated, public event that makes an account more likely to buy right now.
Funding rounds, executive hires, job postings for a function, product launches, a post about the problem you solve. The useful ones share two properties: they are public, and they carry a date.
Job postings are the best-instrumented signal in outbound, because a company hiring for a function is a company with a budget for that function, and the posting itself is a timestamp.
What GTM does about it
The signal kind picks the search: post engagement for a keyword, authors for a news mention, job postings for hiring, people search for everything else. Hiring is the only path that returns a real company domain.
Where this lives in the product
See also
More vocabulary
All termsThe glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.
Everything above, running on your list
Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.
Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.