GTMGTM

Glossary

Multichannel outbound

Reaching the same person across more than one channel in one coordinated motion.

The point is not more touches, it is changing rooms. A message on a second channel is a genuinely new impression in a way a fourth email is not.

Coordination is the hard part: a reply on one channel has to stop the other, and rate limits are per account per channel rather than global.

What GTM does about it

Email opens the chain, LinkedIn follows the same day with a post like and a connection request, and the first message waits 24–30 hours after an accept. Any reply on either channel stops everything.

Where this lives in the product

Everything above, running on your list

Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.

Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.