Glossary
Reply rate
The share of contacted people who answer. The only top-of-funnel metric that survives contact with reality.
Open rate stopped being measurable in any honest way once mail privacy protection started pre-fetching images. Click rate on cold outbound is mostly bots. Reply rate is what is left, and it is the right metric anyway because a reply is the outcome.
Measured per step rather than per campaign, it tells you where the sequence is losing people, which is actionable in a way an average is not.
What GTM does about it
The quality agent measures reply rate per step hourly and names the failing one. The copy agent rewrites it on the six-hourly pass. They are separate agents so somebody is left able to say what was wrong.
Where this lives in the product
More vocabulary
All termsThe glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.
Everything above, running on your list
Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.
Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.