Glossary

Meetings booked

The number the whole motion is actually for.

Everything upstream. Contacts sourced, messages sent, replies received. Is a leading indicator of this. Optimising any of them in isolation is how teams end up with excellent send volume and an empty calendar.

The useful denominator is contacts entered into sequence, not messages sent, because messages sent rewards padding the cadence.

What GTM does about it

Booked is a funnel stage and a connector event: a contact record and a note reach your CRM, alerts fire, and the insights funnel moves. All keyed to one period control.

Where this lives in the product

Booked meetings Insights

More vocabulary

All terms

Ideal customer profile (ICP)Intent data Buying signal Trigger event Lead scoring Waterfall enrichment Email verification Data provenance Data retention Suppression list Opt-out CAN-SPAM GDPR Legitimate interest Controller vs processor Deliverability SPF, DKIM and DMARC Domain warmup

The glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.

Everything above, running on your list

Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.

Talk to sales See pricing

Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.