Glossary

Conversion rate

The share of one funnel stage that reaches the next.

Stage-to-stage conversion is more useful than end-to-end, because it localises the problem. Sourced to contacted failing means a data problem; contacted to replied failing means a copy or targeting problem; replied to booked failing means a qualification problem.

Comparing conversion across campaigns with different entry rules is meaningless, which is why the entry rule belongs on the campaign.

Where this lives in the product

Insights Campaigns

More vocabulary

All terms

Ideal customer profile (ICP)Intent data Buying signal Trigger event Lead scoring Waterfall enrichment Email verification Data provenance Data retention Suppression list Opt-out CAN-SPAM GDPR Legitimate interest Controller vs processor Deliverability SPF, DKIM and DMARC Domain warmup

The glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.

Everything above, running on your list

Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.

Talk to sales See pricing

Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.