Glossary
Positive reply rate
The share of replies that express interest rather than a refusal.
Reply rate alone can be gamed by provocation. Positive reply rate cannot, which makes it the better headline number and the harder one to move.
Classification has to be conservative: an ambiguous reply counted as positive inflates the number you are steering by.
What GTM does about it
Replies are classified after the sequence has already stopped, so the label is for reporting rather than for control. Interested sets heat to 5; any reply sets 4.
Where this lives in the product
See also
More vocabulary
All termsThe glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.
Everything above, running on your list
Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.
Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.