Glossary

Human in the loop

A design where a person reviews or approves machine output before it takes effect.

It is worth separating a hold from a check. A check is a rule that evaluates the output. A hold is a person being asked to look. Holds degrade fast: reviewers approve in batches, and a queue that is always approved is a delay rather than a control.

The right question is not whether a human is in the loop but what happens on the day they are not.

What GTM does about it

One preview before the motion starts, then automatic sending in Autopilot, with approval available in Supervised mode. Supervised campaigns exist as a per-campaign override for the cases that need one. The gate is the check, and it is not a person.

Where this lives in the product

The pre-send gate Campaigns

More vocabulary

All terms

Ideal customer profile (ICP)Intent data Buying signal Trigger event Lead scoring Waterfall enrichment Email verification Data provenance Data retention Suppression list Opt-out CAN-SPAM GDPR Legitimate interest Controller vs processor Deliverability SPF, DKIM and DMARC Domain warmup

The glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.

Everything above, running on your list

Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.

Talk to sales See pricing

Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.