Glossary

Personalisation

Writing to a specific person from something specific about them, rather than merging a field into a template.

The merge-field version is not personalisation and recipients have known that for a decade. What works is evidence: something they said, something they published, something their company just did.

The operational problem is that real personalisation does not scale by hand, which is why it is usually abandoned around message eleven.

What GTM does about it

Copy is written the moment a lead enters the queue, from their own cached profile and the signal that warmed them. The hidden platform layer forbids invented claims and implied prior contact, and it is not editable.

Where this lives in the product

AI copywriting

More vocabulary

All terms

Ideal customer profile (ICP)Intent data Buying signal Trigger event Lead scoring Waterfall enrichment Email verification Data provenance Data retention Suppression list Opt-out CAN-SPAM GDPR Legitimate interest Controller vs processor Deliverability SPF, DKIM and DMARC Domain warmup

The glossary grows out of support questions, so a missing term is usually one nobody has had to ask about yet.

Everything above, running on your list

Describe the company, confirm the keywords, connect a channel. The agents take it from there, and Supervised mode is available when you want to review before sending.

Talk to sales See pricing

Start with sales. $2,000 or $5,000 onboarding, then at least $250 monthly credit funding.