Agencies shopping for outbound software usually get a pricing page that hides the real bill: seats, data packs, "AI credits," deliverability add-ons, and a setup fee that appears after the demo.
GTM's model is simpler on purpose. It is also easy to misread if you expect a free trial or an all-you-can-send SaaS seat. This is the honest version.
The three money objects (keep them separate)
- Access — waitlist / batch admission. Submitting the form does not activate an account.
- Onboarding — one-time fee to get you live the right way.
- Credits — prepaid monthly funding that becomes usage (data + actions).
If you mix those three in your head, the quote will feel confusing. Separated, it is straightforward.
Onboarding: $2,000 or $5,000 one-time
Onboarding is agreed with sales as either $2,000 or $5,000 (one-time).
What it is:
- The fee to stand up the engagement properly — context, channels, ICP, launch discipline
- A one-time cost, not a recurring platform subscription disguised as onboarding
What it is not:
- Not a free trial substitute
- Does not include usage credits
- Not self-serve checkout on the marketing site today
Higher onboarding usually maps to heavier setup needs (more client complexity, more channels, more rigor before send). Sales will say which tier fits; this post will not invent a matrix of inclusions that is not published.
Credits: $250 minimum prepaid monthly funding
To use a workspace you need active paid billing and prepaid credits. The minimum prepaid monthly funding is $250, and that funding fully converts to credits. There is no separate platform fee on top of credit funding.
Unused purchased credits roll over. You are not playing a "use it or lose it by Friday" game on purchased balance — though you still need active billing to operate the workspace.
Think of credits as fuel for the motion: finding and qualifying burn data; drafting, sending, and related automation burn actions.
Credit types and unit prices
Two credit types, customer-chosen split:
| Type | Unit price | Typical use |
|---|---|---|
| Data | $0.01 | sourcing / qualification-style data work |
| Action | $0.0025 | write / send / reply-path style actions |
You choose the data/action split to match how you run. A list-heavy build month may weight data higher. A send-and-reply-heavy month may weight actions higher. The important part: you can see usage as fuel against booked conversations — not as an opaque "AI score."
What we optimize toward (goal, not guarantee)
GTM's product optimization goal is on the order of $100 of usage per qualified booked call.
Read that sentence carefully:
- It is a goal for how we build and tune the system.
- It is not a guarantee for your agency, your client's ICP, or your month.
- It is not a case study metric and not a promise in a contract via this blog post.
Agencies should still model cost against their own close rates, ACV, and how picky the client's ICP is. A hyper-narrow enterprise ICP will not behave like a broad mid-market motion.
What you are paying for operationally
You are funding an end-to-end outbound motion for agencies:
- Find buyers against each client's ICP
- Qualify with signals and entry rules
- Write from evidence in the client voice
- Send / reply / book on connected email + LinkedIn
- Isolate each client in their own workspace
- Gate sends so nothing leaves without a compliance verdict and unsubscribe URL
Optional supervised drafts let your team approve before send; autopilot is for segments that earned trust. Security honesty matters here too: SOC 2 Type II and ISO 27001 are in progress, not certified.
Common misunderstandings (and the straight answer)
"Is there a free trial?" No free trial / no self-serve purchase that turns the product on by itself. Access opens in batches from the waitlist.
"Does onboarding include credits?" No. Onboarding and credits are separate.
"Is there a seat fee or platform fee besides credits?" Prepaid credit funding is the usage model described here — minimum $250 monthly funding converted fully to credits, with rollover on unused purchased credits. No separate platform fee in that model.
"Can I run multiple clients?" Yes — that is the point of client-isolated workspaces. Expect to fund usage for the work you actually run.
"Who do I ask with billing questions?" support@trygtm.com
How an agency should budget the first 90 days
A practical planning frame (not a quote):
- Pick onboarding tier with sales ($2k or $5k).
- Fund at least the $250 credit minimum; many teams fund higher once send volume is real.
- Start supervised on new workspaces so you do not burn credits on weak voice.
- Track usage against qualified booked conversations, not sends alone.
- Reallocate data vs. action split after you see the first month's shape.
If a vendor cannot explain setup vs. usage in one page, the invoice will surprise you later. This is that one page for GTM.
Self-funded clarity
GTM is built by founders Joe Brennan and Tim Chao out of Dallas, TX, and is self-funded. That shows up in packaging: we would rather explain onboarding and credits plainly than hide a seat tax behind "platform." If something about fit is unclear, email support@trygtm.com before you model a client rollout.
CTA
Ready to talk through fit, onboarding tier, and credit funding for your book of clients? Join the GTM waitlist.